The words "company culture" can be a bit of a wishy-washy statement. What is it, what does it mean, and why should you care about it? At the end of the day, business is all about making money, right?
Well, yes. But every business, from small to large, is greater than the sum of its parts. Even if you're the only employee in your company, the business still represents something larger than yourself. That's why almost every country in the world has a set of laws for businesses, and treats them as legal entities in their own right.
So why should you care about your company culture? The message that you put out to the world can have a strong impact on how your potential customers view your business. Most people will make decisions at least partly at an emotional level - they need to believe in your message before parting with their money. It's even more important when you have employees, who will be more committed and work harder when they believe in your message, vision and the environment that you create.
Here's a great infographic with some tips on how to improve it from zerocater.