When it comes to running a small business, one of the primary challenges that we experience is how to keep our customers happy. More than that, how to balance customer satisfaction with business objectives such as revenue. At the end of the day, going to the ends of the earth to please one person may not be financially viable. So how do we manage these challenges?
From our experiences, one of the most important aspects of this issue is having a plan. Knowing who your customers are, what they're looking for, how to deal with common issues or complaints, and how to proactively help them.
It's also crucial to keep track of what's happening with each customer, as well as their information. Efficiency is expected, and its one of the most common sources of problems. After all, if you aren't sending quotes, invoices, following up, and making sure that the work is done timeously, you won't be surprised to have an unhappy customer.
This is where small business CRM platforms are critical. Making sure that you never forget anything, and having all the information in one place is the first step.