Marketing is a critical function of all business. If you don't market your company, you don't get any customers, and you make no money. Simple as that.
But like everything related to running a small business, it's a careful balancing act of finances and time. so what should your small business be doing in 2018 to market itself cost effectively? In our opinions, digital is the way to go. A well built website with great SEO can do wonders for your company. And you can augment that with some money for PPC advertising and social media reach.
Here's an infographic by InfusionSoft that shows the state of marketing for small businesses.