Every small business needs new customers or clients, and there's only one way to get them... marketing. So what are your small business marketing options, and what works? Well, that's always a tough one, and it depends very much on your business and types of customers. Over the past few years, though, two methods have only become more and more important - email and social media. That's not to say that you should throw all your money at only these two methods. Instead, you should gather the facts carefully and plan how to optimize your approach to your marketing.