How to make social media work for your business

Social media has grown from a basic tool to chat with people you used to go to school with, to a central part of life and business. But, effective marketing is all about strategy, targeting and optimization. So yes, you should use social media as a marketing tool. But like all business tools out there, decide whether it's best for your case, and how to make it work for you.

Here's an infographic from PostPlanner that shows the best ways to make use of social media for small businesses.

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