Social media has grown from a basic tool to chat with people you used to go to school with, to a central part of life and business. That makes it attractive to use as a marketing tool - huge reach and small costs. After all, isn't that the ideal type of marketing?
Well, no. Not really. In fact, effective marketing is all about strategy, targeting and optimisation. That means; yes, you should use social media as a marketing tool. But like all business tools out there, decide whether it's best for your case, and how to make it work for you.
Here's an infographic from PostPlanner that shows the best ways to make use of social media for small businesses.